Suchergebnisse

The study's aim was to examine the intervening effect of constituent trust on therelationship between political product, promotion, and candidate image and selectiondecision of The Major and Deputy Major in Pariaman City. The research populationis all constituents who used voting rights in the Period of 2013, and the number ofsample was 100 constituents by using quota sampling. In order to test hypotheses,this study performs mutiple, simple and hierarchical regression analyses. The resultsof study displayed that a) Political promotion and candidate image significantlyinfluence selection decision of The Major and Deputy Major, while political productdid not effect selection decision of The Major and Deputy Major. b) Politicalpromotion and candidate image significantly constituent trust, while political productdid not affect constituent trust. c) Constituent trust found to have significantlyinfluence on selection decision of The Major and Deputy Major. d) Constituent trustplays as intervening variable on the relationship between political promotion,candidate image and selection decision of The Major and Deputy Major. Theresearch findings provide practical contribution especially for candidates to considerconstituents trust and enhancing both politicical promotion and candidate image.Keywords: Political Product, Political promotion, Image, Trust, and BuyingDecision